Our vision
A good home for everyone
Our values
For our members, partners and stakeholders
Our mission
Empowering private renting
Our purpose
The voice of letting
Our strategic themes
At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.
Connect
Keeping members and the sector connected, strengthening and building on stakeholder relationships.
Unite
To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.
Strengthen
By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.
Our progress
January 2024
Our five-year strategy for 2024-2029 is published.
March 2026
Interim reports are published detailing the actions, outcomes and KPIs for each strategic theme.
April 2026
Never has my money been better spent. I received advice and access to a fantastic range of documents, saving me hundreds of pounds, plus I have booked myself onto a free training course in October. Thank you so much – I feel empowered
As a new business, SAL has been instrumental in helping us in a number of ways – particularly the legal advice line for assisting us with our mandates and documentation.