2024–2029 Our five-year strategy

One housing system · Part of the solution · Renting as a choice

Our vision

A good home for everyone

Our values

For our members, partners and stakeholders

Our mission

Empowering private renting

Our purpose

The voice of letting

Our strategic themes

At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.

Connect

Keeping members and the sector connected, strengthening and building on stakeholder relationships.

Unite

To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.

Strengthen

By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.

Download our strategy document

Great support for landlords, with very useful forms and guidance to help me manage my properties. I have used the helpline, and the advice was very accurate and tailored to my exact needs. There are regular online meetings and newsletters which keep me up to date with legislative and other changes to the sector. The membership fee is great value for money and has paid for itself easily.

Craig MacDonald

SAL landlord member

Never has my money been better spent.  I received advice and access to a fantastic range of documents, saving me hundreds of pounds, plus I have booked myself onto a free training course in October. Thank you so much – I feel empowered

Jane Munro

SAL landlord member, nr Dumfries

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