2024–2029 Our five-year strategy

One housing system · Part of the solution · Renting as a choice

Our vision

A good home for everyone

Our values

For our members, partners and stakeholders

Our mission

Empowering private renting

Our purpose

The voice of letting

Our strategic themes

At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.


Keeping members and the sector connected, strengthening and building on stakeholder relationships.


To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.


By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.

Download our strategy document

So good having the support of SAL. Staff are always quick to respond to any questions.

Michelle Gilmour

SAL landlord member

Following the four SAL advice calls I have had today answering my tenancy agreement questions, I just want to say that my SAL membership fee is the best money I’ve ever spent.

Denis Speedie

SAL landlord member, Dundee