Connect
Ensuring relationships thrive
Keeping members connected via digital touch points and face-to-face communications is vital in building our community. Future investment in digital communications, Landlord Focus magazine, member meetings, training and conferences are a priority in our future plans.
Building on our stakeholder relationships is key in sharing and disseminating information to help inform an ever-changing political environment and meet the needs of landlords and tenants. We will enhance our reputation as being the go-to resourceful, authoritative and trusted organisation.
As an integral part of the UK housing system we will continue to work closely in strategic partnership with industry bodies to ensure policy exchange and sharing of resources across geographical and political landscapes.
We will also build upon the existing SAL and LAS brands to enhance our membership experience.
Giving voice to landlords and letting agents is at the core of SAL’s work as we strive to provide meaningful connections both inside and outside our organisation with others interested in who we are and what we do.
Developing strategic partnerships are essential in creating enduring relationships that provide networks and platforms for our members to collaborate, learn and be heard.
The objectives below demonstrate how these priorities will be incorporated in our strategic planning. Performance indictors will be measured and monitored on a regular basis.
Communication
- Deliver an annual Scottish Letting Day conference
- Offer regular online member meetings and regular email bulletins
- Publish Landlord Focus magazine throughout the year
- Continue to enhance a digital platform for members
- Enhance and invest in our social media presence
- Attend and speak at regular industry and local authority forums
- Offer member opportunities to share their experience and learn from each other
Relationships
- Build upon our existing relationships with sector stakeholders
- Support and encourage collaboration between other industry bodies
- Maintain position as the leading authority in our sector
- Continue to invest in our public relations strategy
Brand
- Develop the SAL brand as authoritative and trustworthy
- Continue to promote SAL as an approachable and influential resource
Being a member of SAL allows me to keep up to speed with changes in the industry at a critical time, network and gain support from my peers and influence the way our industry operates.
Membership of SAL is the best money any landlord can spend. Thank you to all the SAL team for a further year of unfailing support and invaluable information; membership is worth every penny.