2024–2029 Our five-year strategy

One housing system · Part of the solution · Renting as a choice

Our vision

A good home for everyone

Our values

For our members, partners and stakeholders

Our mission

Empowering private renting

Our purpose

The voice of letting

Our strategic themes

At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.

Connect

Keeping members and the sector connected, strengthening and building on stakeholder relationships.

Unite

To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.

Strengthen

By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.

Our progress

January 2024

Our five-year strategy for 2024-2029 is published.

March 2026

Interim reports are published detailing the actions, outcomes and KPIs for each strategic theme.

April 2026

Thank you for the prompt, impartial and professional advice on handling the incident in our rental property

Liz & Martin Wilkinson

SAL landlord member, Aberdeenshire

Couldn’t do without SAL and it’s great value for money

Andy White

1 For Homes, SAL letting agent member, Glasgow