2024–2029 Our five-year strategy

One housing system · Part of the solution · Renting as a choice

Our vision

A good home for everyone

Our values

For our members, partners and stakeholders

Our mission

Empowering private renting

Our purpose

The voice of letting

Our strategic themes

At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.

Connect

Keeping members and the sector connected, strengthening and building on stakeholder relationships.

Unite

To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.

Strengthen

By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.

Download our strategy document

SAL is my go-to place for up-to-date information/legislation. It’s one of the best investments I have made. The staff are helpful and knowledgeable.

Carla Bankhead

SAL letting agent member

SAL has always been very professional and answered all my queries in good time. Their advice and knowledge has helped me hugely during a very stressful time with my tenant and insurance. Thanks to SAL I had all the information and rules I needed. SAL also has great deals for their members. This company gives great advice. They are so knowledgeable and professional. I would have been lost without them.

Elizabeth Shearer

SAL landlord member