2024–2029 Our five-year strategy

One housing system · Part of the solution · Renting as a choice

Our vision

A good home for everyone

Our values

For our members, partners and stakeholders

Our mission

Empowering private renting

Our purpose

The voice of letting

Our strategic themes

At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.

Connect

Keeping members and the sector connected, strengthening and building on stakeholder relationships.

Unite

To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.

Strengthen

By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.

Download our strategy document

Never has my money been better spent.  I received advice and access to a fantastic range of documents, saving me hundreds of pounds, plus I have booked myself onto a free training course in October. Thank you so much – I feel empowered

Jane Munro

SAL landlord member, nr Dumfries

I expected people to be reluctant to contribute but that wasn’t the case at all. The mix of agency staff and business owners made it so useful and it was good to talk business not just the “how to” of dealing with tenants and landlords.  We will all have to review our terms of business and whilst that will be a challenge I’m confident I now have the knowledge needed.

Laura Chapman

Chapmans, SAL letting agent member, Edinburgh